Personal loans

New government commits to BNPL regulation

CHOICE and consumer groups welcome the Financial Services Minister's commitment to regulate the buy now, pay later sector.
buy now pay later payment apps on smartphone

Consumer groups who have long been advocating for buy now, pay later (BNPL) companies to be subject to credit laws and regulations have welcomed commitments by the new Assistant Treasurer and Minister for Financial Services Stephen Jones to regulate the industry.

In a joint statement, CHOICE, Financial Counselling Australia, the Consumer Action Law Centre and others said the commitments by Jones were a welcome sign of the new government’s priorities. 

“This is fantastic news for consumers, giving them better protection and rights under the credit laws,” says Fiona Guthrie, CEO of Financial Counselling Australia.

Buy now, pay later products, along with wage advance services and other so-called ‘fintech’ products, are currently able to use a loophole in credit laws to bypass basic consumer protections. These protections include the need to assess someone’s ability to repay the loan amount, or having basic hardship processes in place. 

Buy now, pay later products are currently able to use a loophole in credit laws to bypass basic consumer protections

The industry has its own voluntary code of conduct, and consumer groups have long warned that the protections for consumers in this voluntary code are weak. 

On Wednesday, Jones told The Guardian that products like Zip and Afterpay were a “good innovation” in the credit market.  

“Can we stop having an argument about whether [they’re] credit or not? It really is a dead-end street,” Jones said. 

“Let’s start working on regulating [them] within the credit space. We welcome the fact that they’ve introduced a code, [and will] move to legislate it and fill any gaps.”

Gerard Brody, CEO of the Consumer Action Law Centre says there are flaws in the BNPL voluntary code of conduct.  

“The industry code has far too many gaps. It isn’t mandatory and there are many BNPL companies that haven’t signed up. There are only vague upfront assessment processes that do not require the company to only provide loans that are affordable and suitable,” he says. 

“Moreover, there are virtually no consequences for breaching the code – it does not contain sanctions or consumer rights equivalent to credit laws,” he adds. 

The industry code has far too many gaps. It isn’t mandatory and there are many BNPL companies that haven’t signed up

Gerard Brody, CEO Consumer Action Law Centre

CHOICE has been reporting on the consumer harms of BNPL for at least a year now.  

We’ve interviewed people who have found themselves trapped in dept, taken a deep dive into the industry’s voluntary code of conduct, looked at secondary impacts on home loans and asked if BNPL products from mainstream financial institutions like Commonwealth Bank of Australia are any safer. 

CHOICE CEO Alan Kirkland says it’s good that Australia, where BNPL started, is finally playing catch up when it comes to regulation. 

“Governments in countries like the UK and New Zealand have recognised the need to protect people from these unregulated products. It is time for Australia to catch up,” he says. 


I started journalism at the Malaysian online news organisation Malaysiakini in 2013, before returning to Australia to study a Bachelor of Communications (Journalism) at RMIT in Melbourne. Before joining CHOICE, I worked for four years with SBS News as investigative journalist, digital journalist, cadet and South Australian correspondent. I've worked internationally in Malaysia and Indonesia and on a freelance basis for Al Jazeera English, ABC 730, Radio National, Reuters, BBC World Service and Deutsche Welle. I was winner of the Walkley Foundation's Young Journalist of the Year student category award in 2016 and the recipient of a Melbourne Press Club Michael Gordon Fellowship in 2022. In 2023 I was a Highly Commended finalist in the Quill Awards and I was a winner at the 2024 Excellence in Civil Liberties Journalism Awards. I am a proud member of the journalist's union the MEAA and in 2024 I was elected to serve on the Federal Council (National Media Section). You can find me on Twitter and LinkedIn. Recent articles by Jarni Groceries cost more than twice as much in remote First Nations communities Drive one of these car brands? This is how much of your data they're tracking Medical centres forcing patients to share their personal data Facial recognition technology in use at major Australian stadiums First Nations people missing tens of millions in super

I started journalism at the Malaysian online news organisation Malaysiakini in 2013, before returning to Australia to study a Bachelor of Communications (Journalism) at RMIT in Melbourne. Before joining CHOICE, I worked for four years with SBS News as investigative journalist, digital journalist, cadet and South Australian correspondent. I've worked internationally in Malaysia and Indonesia and on a freelance basis for Al Jazeera English, ABC 730, Radio National, Reuters, BBC World Service and Deutsche Welle. I was winner of the Walkley Foundation's Young Journalist of the Year student category award in 2016 and the recipient of a Melbourne Press Club Michael Gordon Fellowship in 2022. In 2023 I was a Highly Commended finalist in the Quill Awards and I was a winner at the 2024 Excellence in Civil Liberties Journalism Awards. I am a proud member of the journalist's union the MEAA and in 2024 I was elected to serve on the Federal Council (National Media Section). You can find me on Twitter and LinkedIn. Recent articles by Jarni Groceries cost more than twice as much in remote First Nations communities Drive one of these car brands? This is how much of your data they're tracking Medical centres forcing patients to share their personal data Facial recognition technology in use at major Australian stadiums First Nations people missing tens of millions in super