We blind taste test and compare 24 supermarket milk chocolate blocks, from brands including Cadbury, Lindt and Nestlé, to find the best.

• Discover the top-rated milk chocolate by CHOICE experts.
• Sort by price, percentage of cocoa, sugar content and more.
• Check out the milk chocolate buying guide for price, international standards and dairy-free and sugar-free options.
• We’ve partnered with Shop Ethical on this review to show the ratings the Ethical Consumer Group gives to each company (not product).
• Get your free guide to all our taste test winners.

Products

We tested 24 chocolate blocks labelled as ‘milk’, ‘mylk’ and ‘m*lk’ (including cooking/compound chocolate) that are available nationally in major supermarket chains. We excluded flavoured varieties.

Price is as purchased in Sydney stores (not on special).

Tasting

Our experts tasted the milk chocolate samples ‘blind’ (without knowing the brands). Two sets of samples (set A and set B) were prepared and posted to each expert, and the tasting order was randomised for each expert.

The “A” tasting samples had all packaging removed, and identifying features on the chocolate surface (logo, pattern, etc.) were obscured. Each sample, regardless of the presence of identifying features, was treated the same. Each sample was tasted and independently judged on three criteria: aroma, texture and flavour.

The “B” presentation samples had all packaging removed, but any identifying features remained untouched. These samples were judged on one criterion only: appearance.

Scores

The CHOICE Expert Rating, our overall score, is made up of 90% taste (35% flavour, 35% texture, 5% aroma and 25% appearance) and 10% nutrition (based on the Health Star Rating, calculated from the details in the nutrition information panel and converted to a percentage). We recommend products with a CHOICE Expert Rating of 70% or more.