We blind taste and review 16 supermarket strawberry jams, from brands including Aldi, Cottee’s and IXL, to find you the best.

• Discover the top-rated strawberry jams by CHOICE experts.
• Sort by price, percentage of strawberries and more.
• Check out our strawberry jam buying guide for all the jam jargon and discover 10 ways to use jam in your cooking.
• Get your free guide to all our taste test winners.

Products

We tested 16 strawberry jam products that are available nationally in major supermarket chains. Price is based on jars 500g or closest bought in Sydney stores (not on special) in May/June 2020.

Tasting

Our experts tasted the strawberry jam samples ‘blind’ (without knowing the brands).

Scores

Experts independently judged all strawberry jam products, scoring each sample for appearance, aroma, flavour and texture. The CHOICE Expert Rating, our overall score, is made up of taste 90% (50% flavour, 20% texture, 20% appearance and 10% aroma) and nutrition 10% (based on the Health Star Rating, calculated from the details in the nutrition information panel and converted to a percentage). 

We recommend jam products with a CHOICE Expert Rating of 70% or more.