The first Woolworths store was opened in Sydney’s Imperial Arcade, NSW in 1924. Needless to say, the brand has expanded rapidly since then. Shortly after its rival retailer Coles entered the insurance market, in 2011, Woolworths launched general and life insurance. Woolworths general insurance is underwritten by Hollard.
Woolworths Everyday general insurance is issued by Hollard. Operating in Australia since 1999, Hollard is part of the Hollard International Group and its parent company is IVM Intersurer BV, a Netherlands-based insurance business investment holding company. Hollard is the underwriter for multiple pet insurance products (Link), broker networks and general insurance.
As well as Woolworths Everyday insurance, Hollard is the underwriter of other general insurance brands and brokers, including:
Commonwealth Bank
Real Insurance
Steadfast.
Is Hollard Australian-owned? No
Is Hollard not-for-profit? No
Is Hollard listed on the stock exchange (ASX)? No, but the Woolworths group is listed on the ASX.
Where does Woolworths Everyday insurance operate?
Woolworths Everyday car and home insurance is available in:
Australian Capital Territory
New South Wales
Northern Territory
Queensland
South Australia
Tasmania
Victoria
Western Australia.
Which types of insurance does Woolworths Everyday insurance offer?
Travel insurance (underwritten by Pacific International and administered by NIB)
Landlord insurance.
How satisfied are Woolworths Everyday insurance customers?
Compared with other insurers in our customer satisfaction survey, overall Woolworths Everyday rates below average for home insurance, but above average for car insurance. Woolworths Everyday rates well for the claims process by customers who have made home or car insurance claims
Customer satisfaction with home insurance
Of the people we surveyed, 57% of Woolworths Everyday insurance customers rated their experience with home insurance as above average or excellent.
Text-only accessible version
Home insurer customer satisfaction
Insurers rated as above average or excellent
RACQ (Queensland): 91%
RAA(South Australia): 86%
RAC (Western Australia): 78%
RACV (Victoria): 72%
Coles Insurance: 69%
Youi: 67%
ANZ: 67%
Suncorp: 65%
NRMA :61%
AAMI: 60%
Apia: 59%
Budget Direct: 58%
Woolworths Everyday: 57%
Allianz: 55%
GIO: 55%
CBA: 51%
CGU: 48%
Qantas: 42%
Notes: CHOICE conducted a survey of 1682 policyholders of home insurance across Australia in March 2025. Quotas were applied for representation in each age group, gender and location to ensure coverage in each state and territory across metropolitan and regional areas. Ratings for specific insurers were only given by current customers of that insurer.
Customer satisfaction with car insurance
Of the Woolworths Everyday insurance customers we surveyed, 71% rated their experience with car insurance as above average or excellent.
Text-only accessible version
Car insurer customer satisfaction
Rated as above average or excellent
RAA (South Australia): 91%
RACQ (Queensland): 85%
Youi: 77%
RAC (Western Australia): 77%
GIO: 75%
Shannons: 74%
NRMA Insurance: 72%
Woolworths Everyday: 71%
Qantas: 70%
Apia: 68%
Suncorp: 68%
RACV (Victoria): 64%
AAMI: 62%
Budget Direct: 62%
Allianz: 61%
Notes: CHOICE conducted a survey of 1800 policyholders of car insurance across Australia, including comprehensive car insurance, third party fire & theft insurance and third party property car insurance. Quotas were applied for representation in each age group, gender and location to ensure coverage in each state and territory across metropolitan and regional areas. Fieldwork was conducted in March 2025. Ratings for specific insurers were only given by current customers of that insurer.
How does Woolworths Everyday rate on claims?
Home insurance claims
Compared with the other insurers in our survey, Everyday received an above average result, with 75% of customers who had a claim rating the company as above average or excellent.
24/7 helpline: Yes
Car insurance claims
Of the insurers in our survey, Everyday recieved a below average result with 77% of customers who made a claim rating the process as above average or excellent.
24/7 helpline: Yes
Does Woolworths Everyday insurance offer insurance discounts?
Everyday insurance offers various discounts to customers.
For example, you can get discounts of:
10% off one monthly shop at Woolworths per month (up to $50)
10% off your first year’s premium for combined home and contents insurance.
Does Woolworths Everyday insurance let you claim online or in-app?
You can start claims and get updates on the progress of your claims online. While Woolworths has several apps, it does not have one for insurance.
For more than 60 years, we've been making a difference for Australian consumers. In that time, we've never taken ads or sponsorship.
Instead we're funded by members who value expert reviews and independent product testing.
With no self-interest behind our advice, you don't just buy smarter, you get the answers that you need.
You know without hesitation what's safe for you and your family. And our recent sunscreens test showed just how important it is to keep business claims in check.
So you'll never be alone when something goes wrong or a business treats you unfairly.
