Data Privacy and Safeties

Steer clear of fake Dyson Facebook pages offering $4 products 

The company tells CHOICE it has no links to bogus Facebook pages and urges customers to ignore them.
fake dyson facebook scam

Need to know

  • Facebook pages offering Dyson products for $4 have no connection with the company 
  • Facebook pages that lack a blue tick verification symbol should be avoided
  • So far this year, Australian consumers have lost $2,458,274 to phishing and related scams

There’s one cardinal rule of not-getting-scammed that’s stood the test of time and then some – if it sounds too good to be true, it probably is.

The rule would certainly apply to a number of eye-catching fake Dyson Facebook pages currently making the rounds on the internet. The pages offer Dyson products for as little as $4 – a promo that raised a few red flags around here.

We are investigating these fraudulent Facebook pages and offers, and are implementing various measures to mitigate this happening in the future

Dyson spokesperson

The Facebook accounts and sponsored ads (see the example below) have no connection with Dyson, the company tells CHOICE. They appear to be targeting Dyson customers as a loyalty offer.

“We are investigating these fraudulent Facebook pages and offers, and are implementing various measures to mitigate this happening in the future,” a Dyson spokesperson says, adding that “privacy is engineered into everything that we do and we take security and our owners’ data extremely seriously”.

One of the scam Dyson Australia ads on Facebook.

How to avoid the Dyson Facebook scam

Dyson has given the following guidelines for its customers regarding the fake offers:

  • If the Facebook account you’re viewing does not have a verified badge (blue tick) it is not a verified account and should not be trusted. Here’s more information on verified badges on Facebook.
  • If you see an unverified Dyson account or ad, you can report the page to Facebook.
  • Learn more about counterfeit Dyson websites and machines.

Phishing for your details 

Exactly what the scammers are up to is impossible to know unless you’ve been scammed, but it’s probably ‘phishing’.  

A phishing scam involves crooks trying to trick you into giving them personal information such as bank account numbers, passwords and credit card numbers.

The UK consumer rights group Which? published a story in May this year warning consumers to disregard emails that appeared to be from Dyson but looked to have come from scammers.

Australians have lost almost $2.5m in 2021 so far

As of June 2021, the ACCC had received 9,821 reports of internet scammers trying to get personal information this year through phishing and other scams (including hacking and remote access scams). The total loss for Australian consumers stood at $2,458,274 in June.

Seen a scam?

Report it on the ACCC’s scamwatch website.


I'm a long-time investigative journalist who started off in New York City, ended up in Sydney, and likes nothing better than to shine a spotlight on underhanded behaviour in the consumer marketplace. The Investigations Team's work often focuses on financial harm to vulnerable people at the hands of corporations and businesses. I came to CHOICE in late 2010 by way of the Australian Securities and Investments Commission, a role that was preceded by a stint at the Australian Financial Review. I've also been a comms manager for a sales-driven boutique financial services firm in Sydney – an experience that inspired me to apply for the ASIC job. I research and report on a wide range of issues in the consumer marketplace – there never seems to be a shortage of them. I'm a former member of the NSW Fair Trading Advisory Council. You can find me on Twitter and LinkedIn. Recent articles by Andy TPG email cancellations causing chaos, but there may be an upside Cigno payday loan charging 800% declared illegal These are the most complained about businesses in 2023 3 out of 4 Australians harmed by a data breach CHOICE report: Extreme weather putting home insurance out of reach Why are we still paying billions in bank fees?

I'm a long-time investigative journalist who started off in New York City, ended up in Sydney, and likes nothing better than to shine a spotlight on underhanded behaviour in the consumer marketplace. The Investigations Team's work often focuses on financial harm to vulnerable people at the hands of corporations and businesses. I came to CHOICE in late 2010 by way of the Australian Securities and Investments Commission, a role that was preceded by a stint at the Australian Financial Review. I've also been a comms manager for a sales-driven boutique financial services firm in Sydney – an experience that inspired me to apply for the ASIC job. I research and report on a wide range of issues in the consumer marketplace – there never seems to be a shortage of them. I'm a former member of the NSW Fair Trading Advisory Council. You can find me on Twitter and LinkedIn. Recent articles by Andy TPG email cancellations causing chaos, but there may be an upside Cigno payday loan charging 800% declared illegal These are the most complained about businesses in 2023 3 out of 4 Australians harmed by a data breach CHOICE report: Extreme weather putting home insurance out of reach Why are we still paying billions in bank fees?