Know your consumer rights

The unfair business practices that should really be illegal 

CHOICE is calling for new laws to protect Australians from a wide range of dodgy tactics. 
person messaging chatbot on laptop

In a country that believes in a fair go, it makes sense most people believe businesses should treat us fairly.

A new CHOICE national survey, in fact, reveals that more than seven out of 10 Australians think it’s a legal requirement that businesses are fair.

Yet nearly all of us are routinely seeing business practices we consider unfair – such as making it infuriatingly difficult to cancel an online subscription, being charged a higher price based on our personal data profile, or paying extra for an extended warranty that provides no extra benefits.

Most Australians think these common business practices are unfair

Our survey found that:

  • 90% of Australians think subscription traps are unfair
  • 89% think using our data against us is unfair
  • 84% think worthless extended warranties are unfair. 

The overwhelming consensus is that we’re annoyed and aggrieved, yet the disappointing fact is that there is no law in Australia against this type of unfair business behaviour – which goes to the heart of why businesses keep engaging in it.

CHOICE is calling on government to make unfair practices illegal 

Consumer advocacy groups including CHOICE and the Consumer Policy Research Centre (CPRC) believe there should be such a law, and we’re making the case for one in our submission to the federal government’s consultation on unfair business practices.

We say it’s time for Australia to catch up with other countries including the UK, US and the EU and put the brakes on unfair trading in all its forms – from aggressive sales tactics targeting vulnerable people, all the way down to businesses using chatbots as the only way to contact them.

Making unfair business practices illegal is a necessary step to update Australia’s consumer law, to protect consumers from harm and promote healthy competition

CHOICE senior campaigns and policy adviser Alex Söderlund

“There are a number of gaps in the consumer law when it comes to protecting people from unfair business practices. These gaps leave consumers in Australia vulnerable to all kinds of unfair treatment,” says CHOICE senior policy and campaigns adviser Alex Söderlund.

CPRC CEO Erin Turner says Australian consumers deserve better. 

“Australians are missing out on protections that consumers in other countries have benefited from for decades. We need laws to effectively call out and restrict unfair practices. These laws will mean businesses have to treat you with respect and care.”

What we’re asking for

Here are some of the key recommendations in our joint submission to government:

  • The ban on unfair trading should include a ‘blacklist’ of specified unfair trading practices.
  • It should be economy-wide, with no carve-outs for financial services.
  • A full range of penalties and remedies should be applied to breaches of an unfair trading ban.

“Making unfair business practices illegal is a necessary step to update Australia’s consumer law, to protect consumers from harm and promote healthy competition,” says Söderlund. 

“New fairness laws must also have strong penalties for businesses who do the wrong thing, to ensure they’re held to account for their bad behaviour.” 


I'm a long-time investigative journalist who started off in New York City, ended up in Sydney, and likes nothing better than to shine a spotlight on underhanded behaviour in the consumer marketplace. The Investigations Team's work often focuses on financial harm to vulnerable people at the hands of corporations and businesses. I came to CHOICE in late 2010 by way of the Australian Securities and Investments Commission, a role that was preceded by a stint at the Australian Financial Review. I've also been a comms manager for a sales-driven boutique financial services firm in Sydney – an experience that inspired me to apply for the ASIC job. I research and report on a wide range of issues in the consumer marketplace – there never seems to be a shortage of them. I'm a former member of the NSW Fair Trading Advisory Council. You can find me on Twitter and LinkedIn. Recent articles by Andy TPG email cancellations causing chaos, but there may be an upside Cigno payday loan charging 800% declared illegal These are the most complained about businesses in 2023 3 out of 4 Australians harmed by a data breach CHOICE report: Extreme weather putting home insurance out of reach Why are we still paying billions in bank fees?

I'm a long-time investigative journalist who started off in New York City, ended up in Sydney, and likes nothing better than to shine a spotlight on underhanded behaviour in the consumer marketplace. The Investigations Team's work often focuses on financial harm to vulnerable people at the hands of corporations and businesses. I came to CHOICE in late 2010 by way of the Australian Securities and Investments Commission, a role that was preceded by a stint at the Australian Financial Review. I've also been a comms manager for a sales-driven boutique financial services firm in Sydney – an experience that inspired me to apply for the ASIC job. I research and report on a wide range of issues in the consumer marketplace – there never seems to be a shortage of them. I'm a former member of the NSW Fair Trading Advisory Council. You can find me on Twitter and LinkedIn. Recent articles by Andy TPG email cancellations causing chaos, but there may be an upside Cigno payday loan charging 800% declared illegal These are the most complained about businesses in 2023 3 out of 4 Australians harmed by a data breach CHOICE report: Extreme weather putting home insurance out of reach Why are we still paying billions in bank fees?