Personal loans

Coalition of consumer groups calls for the next Parliament to regulate BNPL

CHOICE joins more than 100 organisations calling for a commitment to reining in the unregulated buy now, pay later sector.
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More than 100 consumer and community organisations are calling on politicians from all parties to commit to regulating the buy now, pay later (BNPL) and wage advance industries in the next Australian Parliament. 

Initiated by Financial Counselling Australia, Anglicare Australia, Financial Rights Legal Centre, Consumer Action Law Centre and CHOICE, the open letter to politicians calls for action on the credit services, which the groups say are increasingly causing financial harm. 

How BNPL has escaped regulation

BNPL and wage advance products are credit products that are exempt from regulation, exploiting a loophole in our credit laws to bypass basic consumer protections – such as assessing someone’s ability to repay, or having hardship processes in place.

The BNPL industry is dominated by market leaders Afterpay and Zip, but there are dozens of companies operating in this space. 

One in five people with BNPL debts have cut back on essentials to make their repayments

The loopholes are allowing some BNPL providers to offer loans of up to $30,000 without doing basic checks on whether people can afford to repay. Research from ASIC shows that one in five people with BNPL debts have cut back on essentials to make their repayments.

Last year CHOICE handed BNPL provider Humm a Shonky Award for selling customers into unaffordable debt without properly assessing their ability to repay it. 

Voluntary code of conduct ‘weak’

The BNPL sector does have a voluntary code of conduct which most of the major companies have signed on to. However, consumer advocates say the protections for consumers in the voluntary code of conduct are weak. 

“Together our organisations support hundreds of thousands of people in financial hardship,” says Fiona Guthrie, CEO of Financial Counselling Australia.

We see first-hand the harm of unregulated BNPL and wage advance

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in our community 

Fiona Guthrie, Financial Counselling Australia

“We see first-hand the harm of unregulated BNPL and wage advance

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in our community. Our next Parliament must act to properly regulate these products to make them safer.

“We know these products cause harm. BNPL is credit and should be regulated like other credit products.”

Next government must act

Kasy Chambers, executive director of Anglicare Australia, says the rules and regulation hasn’t kept up with the industry. 

“As more people struggle with the cost of living, too many are turning to these products to get by,” she says. 

“Unregulated lenders are taking advantage of the gap (in legislation). We’re calling on whoever wins this election to bring in new protections that stop people from being stuck with debts they can’t afford.”

We’re calling on whoever wins this election to bring in new protections that stop people from being stuck with debts they can’t afford

Kasy Chambers, executive director of Anglicare Australia

The Australian Labor Party has made some limited commitments to look at BNPL regulation and consumer safeguards for the sector. 

In April, shadow financial services spokesperson Stephen Jones told the Herald Sun the party would look at adding some regulatory “teeth” to the industry’s voluntary code of conduct. 

He added the party would “let it run for a period of time” and “probably end up codifying the code”.

Time to close the loophole 

Patrick Veyret, senior policy and campaigns adviser at CHOICE, says he welcomes parliamentarians acknowledging the need for stronger consumer protections in this space. 

“Industry codes of conduct are an inadequate substitute for strong legal protections. The Australian community needs unregulated credit products to be subject to safe lending laws, not a code of conduct that has been written by industry for industry,” he says. 

“We urge all parliamentarians in the next Parliament to urgently regulate these products. It is time to close the loophole.” 

People in financial stress and who may be struggling with BNPL and wage advance debts can contact the National Debt Helpline for free and independent financial counselling or advice on 1800 007 007.


I started journalism at the Malaysian online news organisation Malaysiakini in 2013, before returning to Australia to study a Bachelor of Communications (Journalism) at RMIT in Melbourne. Before joining CHOICE, I worked for four years with SBS News as investigative journalist, digital journalist, cadet and South Australian correspondent. I've worked internationally in Malaysia and Indonesia and on a freelance basis for Al Jazeera English, ABC 730, Radio National, Reuters, BBC World Service and Deutsche Welle. I was winner of the Walkley Foundation's Young Journalist of the Year student category award in 2016 and the recipient of a Melbourne Press Club Michael Gordon Fellowship in 2022. In 2023 I was a Highly Commended finalist in the Quill Awards and I was a winner at the 2024 Excellence in Civil Liberties Journalism Awards. I am a proud member of the journalist's union the MEAA and in 2024 I was elected to serve on the Federal Council (National Media Section). You can find me on Twitter and LinkedIn. Recent articles by Jarni Groceries cost more than twice as much in remote First Nations communities Drive one of these car brands? This is how much of your data they're tracking Medical centres forcing patients to share their personal data Facial recognition technology in use at major Australian stadiums First Nations people missing tens of millions in super

I started journalism at the Malaysian online news organisation Malaysiakini in 2013, before returning to Australia to study a Bachelor of Communications (Journalism) at RMIT in Melbourne. Before joining CHOICE, I worked for four years with SBS News as investigative journalist, digital journalist, cadet and South Australian correspondent. I've worked internationally in Malaysia and Indonesia and on a freelance basis for Al Jazeera English, ABC 730, Radio National, Reuters, BBC World Service and Deutsche Welle. I was winner of the Walkley Foundation's Young Journalist of the Year student category award in 2016 and the recipient of a Melbourne Press Club Michael Gordon Fellowship in 2022. In 2023 I was a Highly Commended finalist in the Quill Awards and I was a winner at the 2024 Excellence in Civil Liberties Journalism Awards. I am a proud member of the journalist's union the MEAA and in 2024 I was elected to serve on the Federal Council (National Media Section). You can find me on Twitter and LinkedIn. Recent articles by Jarni Groceries cost more than twice as much in remote First Nations communities Drive one of these car brands? This is how much of your data they're tracking Medical centres forcing patients to share their personal data Facial recognition technology in use at major Australian stadiums First Nations people missing tens of millions in super