Personal loans

New rules coming for buy now, pay later products

Draft legislation announced to rein in BNPL providers, but does it go far enough?
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The government has released draft legislation that would impose rules similar to those that apply to other credit products, but consumer groups are worried about potential gaps. 

Buy now, pay later (BNPL) providers such as Afterpay, Zip and Humm have long operated in the murky world of unregulated credit, making instant loans available with few checks on whether borrowers could pay them back.

The products have been marketed as a convenient way to snatch up discretionary purchases and pay in instalments, but consumer rights groups, including CHOICE, have made the case that buy now, pay later has increasingly become a last-resort borrowing option for people experiencing financial stress.

Instead of an item of clothing or an appliance, some depend on the quick credit for essentials like food and medical care.

Instead of an item of clothing or an appliance, some depend on the quick credit for essentials like food and medical care

Now the government has released draft legislation that would regulate buy now, pay later products like any other form of credit.

BNPL providers will be required to take steps to make sure they are lending responsibly, the government says, but the requirement “will operate in a way that is flexible, adaptable and proportionate to the risk of consumer harm”.

In general, this means the degree of responsible lending checks will depend on how much money is at stake. 

The leeway is cause for concern, but the commitment to bringing the industry under the Credit Act and requiring buy now, pay later providers to hold a credit licence is a step in the right direction, consumer advocates say.  

‘Trapped in unaffordable debt’

CEO of the Consumer Action Law Centre Stephanie Tonkin says, “Every day we are speaking to people who have been harmed by these products.

“The lack of regulation means many people calling our financial counsellors take out multiple accounts in times of difficulty and become trapped in unaffordable debt spirals when repayments fall due.”

The lack of regulation means many people calling our financial counsellors take out multiple accounts in times of difficulty

Consumer Action Law Centre CEO Stephanie Tonkin

While welcoming the government’s intervention in the sector, Tonkin cautions that the proposed legislation is complicated and “might not result in a reduction of harm we hoped to see from regulation”.

Tom Abourizk, head of policy at CHOICE, also points to the legislation’s shortcomings. 

“The proposed framework does not appear to require buy now, pay later providers to verify income, catering too much for fast credit approvals over accurate ones,” says Tom.

‘Acceptable guardrails’

While acknowledging that “some of the details may need fine-tuning”, CEO of the Financial Rights Legal Centre Karen Cox says “removing this regulatory loophole and capturing buy now, pay later under the Credit Act will go a long way towards bringing these products within acceptable guardrails.”

Cox adds that the proposed laws are flexible enough to capture buy now, pay later offshoots such as wage advance providers.

Removing this regulatory loophole and capturing buy now, pay later under the Credit Act will go a long way towards bringing these products within acceptable guardrails

Financial Rights Legal Centre CEO Karen Cox

Co-CEO of Financial Counselling Australia Domenique Meyrick also welcomes the draft legislation, but says “the one area we are looking at closely is what this will mean for accounts under $2000. Financial counsellors see clients with multiple, small-amount accounts and these are getting some people into debt spirals.”


I'm a long-time investigative journalist who started off in New York City, ended up in Sydney, and likes nothing better than to shine a spotlight on underhanded behaviour in the consumer marketplace. The Investigations Team's work often focuses on financial harm to vulnerable people at the hands of corporations and businesses. I came to CHOICE in late 2010 by way of the Australian Securities and Investments Commission, a role that was preceded by a stint at the Australian Financial Review. I've also been a comms manager for a sales-driven boutique financial services firm in Sydney – an experience that inspired me to apply for the ASIC job. I research and report on a wide range of issues in the consumer marketplace – there never seems to be a shortage of them. I'm a former member of the NSW Fair Trading Advisory Council. You can find me on Twitter and LinkedIn. Recent articles by Andy TPG email cancellations causing chaos, but there may be an upside Cigno payday loan charging 800% declared illegal These are the most complained about businesses in 2023 3 out of 4 Australians harmed by a data breach CHOICE report: Extreme weather putting home insurance out of reach Why are we still paying billions in bank fees?

I'm a long-time investigative journalist who started off in New York City, ended up in Sydney, and likes nothing better than to shine a spotlight on underhanded behaviour in the consumer marketplace. The Investigations Team's work often focuses on financial harm to vulnerable people at the hands of corporations and businesses. I came to CHOICE in late 2010 by way of the Australian Securities and Investments Commission, a role that was preceded by a stint at the Australian Financial Review. I've also been a comms manager for a sales-driven boutique financial services firm in Sydney – an experience that inspired me to apply for the ASIC job. I research and report on a wide range of issues in the consumer marketplace – there never seems to be a shortage of them. I'm a former member of the NSW Fair Trading Advisory Council. You can find me on Twitter and LinkedIn. Recent articles by Andy TPG email cancellations causing chaos, but there may be an upside Cigno payday loan charging 800% declared illegal These are the most complained about businesses in 2023 3 out of 4 Australians harmed by a data breach CHOICE report: Extreme weather putting home insurance out of reach Why are we still paying billions in bank fees?