Tea and coffees

Black tea bag reviews

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Last updated: 29 September 2025
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Shadia By Shadia

We blind taste test and compare 32 supermarket black tea bags from brands including Lipton, Twinings, T2, Dilmah and more to find out which ones taste best.

 

We’ve also partnered with Shop Ethical on this review to show the ratings the Ethical Consumer Group gives to each company (not product).

Products

We tested 32 black tea bags that are available nationally in major supermarket chains. We did not test green, oolong, white, chai, fruit or herbal teas, or tea blends (such as Earl Grey) or decaffeinated tea.

Tasting

This was a blind taste test where four expert judges were randomly assigned the tea samples. The total volume of boiled water used with each tea bag was 180mL and each tea was tasted black (without milk).

The CHOICE Expert Rating was determined by assessing colour, aroma, overall flavour, aftertaste and mouthfeel. Each tea was also given a rating to score its intensity, however this did not form part of the CHOICE Expert Rating. The judges also described the flavour notes of the tea, with profiles including floral, fruity, earthy, vegetal, umami, nutty, sweet, smoky and fire. Most of these also had subcategory profiles. The judges were asked to name the top three flavours they could taste (if any), as well as any other flavour profiles they detected.

Scores

We recommend any tea bag with a CHOICE Expert Rating of 70% or above.

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Coles Tea Cup Bags
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Coles Tea Cup Bags

Bags per pack 100
Intensity score 57
Flavour profiles Floral, sweet, earthy (wood)
Price per tea bag 0.02
Shop Ethical rating C
$1.9
Tetley Extra Strong Tea Bags
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Tetley Extra Strong Tea Bags

Bags per pack 100
Intensity score 54
Flavour profiles Floral, earthy (wood), fruity
Price per tea bag 0.05
Shop Ethical rating F
$4.6
Lipton Quality Black Tea
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Lipton Quality Black Tea

Bags per pack 100
Intensity score 54
Flavour profiles Sweet, earthy (wood)
Price per tea bag 0.07
Shop Ethical rating F
$7
T2 English Breakfast
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T2 English Breakfast

Bags per pack 25
Intensity score 46
Flavour profiles Floral, sweet, fruity
Price per tea bag 0.52
Shop Ethical rating F
$13
Madura English Breakfast
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Madura English Breakfast

Bags per pack 50
Intensity score 43
Flavour profiles Floral, sweet, earthy (wood)
Price per tea bag 0.12
Shop Ethical rating B
$5.9
Twinings Morning Tea
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Twinings Morning Tea

Bags per pack 100
Intensity score 68
Flavour profiles Floral, earthy (wood)
Price per tea bag 0.14
Shop Ethical rating F
$13.5
Tetley Tea Cup Bags
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Tetley Tea Cup Bags

Bags per pack 100
Intensity score 50
Flavour profiles Earthy (wood)
Price per tea bag 0.04
Shop Ethical rating F
$3.8
Bushells Extra Strong
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Bushells Extra Strong

Bags per pack 100
Intensity score 36
Flavour profiles Floral, lacks flavour
Price per tea bag 0.05
Shop Ethical rating F
$5.3
Twinings Assam Bold
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Twinings Assam Bold

Bags per pack 80
Intensity score 57
Flavour profiles Earthy (wood)
Price per tea bag 0.17
Shop Ethical rating F
$13.5
PG Tips The Original
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PG Tips The Original

Bags per pack 40
Intensity score 50
Flavour profiles Earthy
Price per tea bag 0.15
Shop Ethical rating F
$6
Madura Premium Blend
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Madura Premium Blend

Bags per pack 50
Intensity score 43
Flavour profiles Earthy (mineral), lacks flavour
Price per tea bag 0.12
Shop Ethical rating B
$5.9