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Home / Is budget butter better?

butter samples on plates

Is budget butter better?

August 30, 2025November 15, 2022 by Alice Richard

Organic, grass-fed, cultured, salted, unsalted, hand-churned – how did something as simple as butter become so complicated? And then there’s the price. How can what is essentially over-whipped cream vary so much in cost?

We tested 44 butters to find the best butter for your buck. The results might surprise you. Can you budget on butter and still come out on top? You’d butter believe it!

Coles’ salted butter was the highest-scoring supermarket brand butter in our test.

Salty goodness

If you’re feeling a little salty about grocery prices increasing, you’ll be pleased to know that one of the top-scoring salted butters in our test is actually a supermarket own-brand product: Coles Australian Butter Salted. 

Scoring 74%, it tied for third place with Ballantyne Traditional Salted Butter, which costs more than twice as much. 

First and second spots were taken out by Kerrygold and Lurpak, which both cost $2 more per pack than Coles’ butter and come from Ireland and Denmark, respectively, so you’re paying more for food miles as well. 

Not far behind was Woolworths’ brand Macro, which scored 73%. It costs 60 cents more than the Coles butter but is organic. 

Aldi’s Beautifully Butterfully trailed a little further behind with a score of 71%. Strangely, the Aldi product wasn’t the cheapest of the supermarket butters, priced the same as Woolies’ organic offering. Perhaps the German giant isn’t always the cheapest shop on the block after all.

Read more:
Things that are dramatically improved by adding butter
Westgold unsalted costs about the same as supermarket butter but was the highest-scoring unsalted butter in our test.

Hold the salt

Competition in the unsalted butter category was stiff and the supermarket brands didn’t do quite as well as they did in the salted category. 

Woolworths Macro was the highest-scoring supermarket unsalted butter (71%), scoring considerably better than Coles (68%), Coles Organic (68%) and Aldi Beautifully Butterfully (67%). 

While Woolies’ organic label performed reasonably well, the same can’t be said for its standard butter, which sat towards the bottom of the pile with scores of 61% (unsalted) and 65% (salted). 

However, if you’re after a reasonably-priced unsalted butter, Westgold Unsalted New Zealand Grass-Fed Butter is a good bet: it was the highest-scoring unsalted butter of all and costs $1.25 per 100g, which is about the same as (and even less than) some supermarket butters. Sure, it comes from across the Tasman, but that’s still far fewer food miles than butter made in Europe.


Alice Richard

I'm a content creator and marketer here at CHOICE – which basically just means that I write stuff. CHOICE's testing is so comprehensive that we publish vast amounts of data on all the products we test. We know that not everyone likes to wade through numbers to find the best product, so my job is to take the data and translate it into something more easily digestible for readers who are time-poor or just want to know the best products to buy – and which to avoid. I also get to dream up fun ways of taste-testing products, like the Tim Tam challenge and the Democracy Sausage taste test. I write about all kinds of things, from health insurance to heaters and BBQs to bargain-hunting, so each day is different and I'm lucky that I get to learn about all the different things CHOICE does to help consumers. LinkedIn

Categories Butter and Cheese, Dairy, Food and Drink Tags email signup
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