Need to know
- CHOICE tested hundreds of supermarket products in 2019
- Six multipurpose cleaners failed to outperform water
- In great news if you're on a budget, we often find that price isn't always an indicator of quality: many expensive products were outclassed by cheaper alternatives
In 2019, our experts tested hundreds of supermarket products that you probably add to your shopping basket each week, from detergents to toilet paper, nappies and fabric softener. Each product is rigorously tested and rated in our labs to help Australian shoppers find the best and dodge the duds.
Here’s a selection of products we can recommend, and some you should avoid.
Multipurpose sprays
Multipurpose cleaners
The best
Nifti Hardworking New Look scored 88% in our multipurpose cleaners test.
The worst
These multipurpose cleaners failed to outperform plain water, which scored 40% on our test:
- 30 Seconds Multi Surface Cleaner (39%)
- Pine O Cleen Multi Purpose Cleaner Pine with Vinegar (40%)
- Pledge Multisurface Cleaner Rainshower (40%)
- Pine O Cleen Multi Purpose Cleaner Lemon Lime Burst (40%)
- Strike Multi Purpose Cleaner Pomegranate & Vanilla (40%)
- Orange Power Multi-Purpose Cleaner (40%)
Multipurpose sprays so bad you might as well use water.
Plain water scored 40% in our tests.
These products are no better than water:
- 30 Seconds Multi Surface Cleaner (39%)
- Pine O Cleen Multi Purpose Cleaner Pine with Vinegar (40%)
- Pledge Multisurface Cleaner Rainshower (40%)
- Pine O Cleen Multi Purpose Cleaner Lemon Lime Burst (40%)
- Strike Multi Purpose Cleaner Pomegranate & Vanilla (40%)
- Orange Power Multi-Purpose Cleaner (40%)


Glass and window cleaners
The best
It’s a tie! Our two top performers got a CHOICE Expert Rating of 74%:
- Windex Multi-Purpose Cleaner Surface & Glass
- Windex Multi-Purpose Cleaner Surface & Glass Mountain Fresh
The worst
Plain water scored just 35% in our surface cleaner review, which isn’t exactly surprising. What is surprising is just how many products failed to outperform plain water, or only delivered a marginally better result.
Here are the worst performing glass cleaners we tested:
- Ecostore Ultra Sensitive Glass & Surface Cleaner (33%)
- Aldi Power Force Pro Glass Cleaner (35%)
- Community Co Clean Freak! Glass & Window Cleaner (35%)
- Earth Choice Window & Glass Crystal Clean (36%)

Stain removers
Turns out, stain removers are one of those categories where brand loyalty won’t serve you well. Our best and worst performers both come from Sard Wonder!
The best
Sard Wonder SuperPower Stain Remover topped this test with a CHOICE Expert Rating of 79%. But if you’re on a budget, we found that Coles and Aldi’s own-brand products worked pretty much as well, scoring just one percentage point lower for around half the price per 100mL.
The worst
Sard Wonder Deo and Sweat Stain Remover scored just 52% in our test. By comparison, detergent with water (no stain remover) also scored 52%. This product also didn’t do much for perspiration stains: it scored just 46% for our perspiration test.


Laundry detergent
We test laundry detergents by using cloth swatches embedded with specific amounts of dirt.
We wash the swatches with the laundry detergent we’re testing, then use spectrometers to compare how much of the stain remains.
The best
Omo with a Touch of Comfort Inspired Freshness (for front loaders)
- CHOICE Expert Rating: 84%
- Cost per wash: $0.51
The worst
Woolworths Essentials Laundry Liquid Clean Wash Apple Fragrance (for top loaders)
- CHOICE Expert Rating: 39%
- Cost per wash: $0.06
Yes, it’s a bargain, but this Woolworths liquid performed even worse than plain water, which scored 42% in our test. It was outdone by plain water on just about every stain, including blood, baby food, tomato, perspiration and grass/mud.


Dishwasher detergents
The best
Earth Choice Dish Tablets
- CHOICE Expert Rating: 77%
- Cost per wash: $0.39
The worst
Woolworths Shine Dishwasher Powder Concentrate
- CHOICE Expert Rating: 38%
- Cost per wash: $0.08


Fabric softeners
Our testers say that not only are fabric softeners bad for the environment and leave your clothes coated in chemicals, but they’re often largely unnecessary and expensive (and some that we tested don’t even work!). To find out more, read our fabric softener buying guide. But if you must buy one, here are our best and worst buys…
The best
Huggie Easy Iron Fabric Conditioner Lavender
- CHOICE Expert Rating: 82%
- Cost: $0.80 per 100mL
The worst
Cuddly Concentrate Soft & Sensitive Fabric Conditioner
- CHOICE Expert Rating: 46%
- Cost: $0.90 per 100mL


Disposable nappies
The best nappy can make the world of difference to your bub, so if you haven’t yet settled on the perfect brand, see our test results to see what rated best in our labs. We test disposable nappies for absorbency, leakage, rewet factor (the absorbency of the nappy five minutes after it’s been wet), and the velcro strength.
The best
Pampers Baby Dry Size 3
- CHOICE Expert Rating: 95%
- Cost: $0.52 per nappy
The worst
Little One’s Infant
- CHOICE Expert Rating: 52%
- Cost: $0.20 per nappy



Toilet paper
Either you’re one of those people who gets pretty fussy about toilet paper, or you just pick up whatever’s on special. Either way, our tests prove that all loo roll is not created equal! See our toilet paper review.
The best
Quilton Toilet Tissue Double Length Floral
- CHOICE Expert Rating: 83%
- Cost: $0.29 per 100 sheets
The worst
It’s a tie!
Who Gives a Crap Premium Bamboo Toilet Paper
- CHOICE Expert Rating: 65%
- Cost: $0.32 per 100 sheets
Pure Planet Club Superhero Large
- CHOICE Expert Rating: 65%
- Cost: $0.51 per 100 sheets